Electric Advertising Sign, H. J. Heinz Company, New York City, circa 1910
THF275200 / Electric Advertising Sign, H. J. Heinz Company, New York City, circa 1910
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Artifact Overview
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of processed foods. Built in 1900, this was the first electric display of its kind. The massive sign stood six stories, used 1,200 incandescent lights, and was topped with a 43-foot-long flashing Heinz pickle.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1910
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1022
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 6.625 in
Width: 9.375 in
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Related Content
SetHenry J. Heinz: His Recipe for Success
- 17 Artifacts
With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name. This selection of items highlights the passion, dedication, and creativity of the entrepreneur behind one of the most recognizable companies in the world.