"Monarch Coffee" Thermos, circa 1931
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Artifact Overview
"Good pilots deserve good coffee." So says the label on this promotional vacuum flask given to airplane pilots by Reid, Murdoch & Company -- manufacturers of Monarch-brand foods. Monarch's sales force was quick to capitalize on aviation's growth. The brand not only distributed bottles like this, it operated its own Ford Tri-Motor airplane as a flying showroom for its products.
Artifact Details
Artifact
Thermos (TM)
Date Made
circa 1931
Place of Creation
Creator Notes
Made by American Thermos Bottle Company in Norwich, Connecticut for Reid, Murdoch & Co. in Chicago, Illinois
Location
at Henry Ford Museum in Heroes of the Sky
Object ID
2000.20.1
Credit
From the Collections of The Henry Ford. Gift of Curtis F. Druckrey.
Material
Metal
Paint (Coating)
Glass (Material)
Cork (Bark)
Color
Tan (Color)
Gold (Color)
Silver (Color)
Dimensions
Height: 13.75 in
Diameter: 3.875 in
Inscriptions
on front:
MONARCH / COFFEE / "OUR HIGHEST QUALITY' / TRADE MARK REGISTERED / U.S.PAT OFF. / Presented / with the compliments / and best wishes of / Reid, Murdock & Co. / Manufacturers and Distributors / of / MONARCH FINER FOODS
on back:
MONARCH / COFFEE / "OUR HIGHEST QUALITY' / TRADE MARK REGISTERED / U.S.PAT OFF. / Good pilots / deserve good coffee. / Keeping these bottles / filled with / MONARCH COFFEE / will add pleasure to / every flight
on lid:
THERMOS
on bottom:
THE AMERICAN THERMOS BOTTLE CO. / MADE IN U.S. OF AMERICA / NORWICH. CONN. / THERMOS / REG. US.S. PAT. OFF. / VACUUM BOTTLE
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