1954 Mercury Monterey "Sun Valley" Sports Coupe
THF116840 / 1954 Mercury Monterey "Sun Valley" Sports Coupe
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Artifact Overview
Unusual in Mercury's 1954 Monterey series was the Sun Valley coupe. The front half of its roof featured a green-tinted plexiglass window offering a panoramic view of the sky. With its $2,562 price tag, the Sun Valley coupe fetched a $110 premium over a standard, solid-roof Monterey coupe. Fewer than 10,000 Sun Valley coupes were built that year.
Artifact Details
Artifact
Photographic print
Date Made
30 May 1954
Subject Date
30 May 1954
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
84.1.1660.P.833.102075.754
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.125 in
Width: 10 in
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.