Ford Motor Company Publication, "The Woman and the Ford," circa 1915

01

Artifact Overview

The growing number of women driving Model Ts could not escape Ford Motor Company's attention. Ford was one of the earliest auto manufacturers to directly market to women. This booklet claims that the automobile has "broadened her horizon -- increased her pleasures -- given new vigor to her body -- made neighbors of faraway friends -- and multiplied tremendously her range of activities."

Artifact Details

Artifact

Brochure

Date Made

circa 1915

Subject Date

circa 1915

Creator Notes

Published by Ford Motor Company

Location

at Henry Ford Museum in Driving America

Object ID

64.167.951.10

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Photomechanical processes
Printing (Process)

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 6 in
Width: 3.375 in

Inscriptions

Printed on front: The Woman / and the / Ford / Ford Motor Company / Detroit
Ford Motor Company Publication, "The Woman and the Ford," circa 1915