Mercury Grand Marquis Nameplate, 1980-1990
THF150755 / Mercury Grand Marquis Nameplate, 1980-1990
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Artifact Overview
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
Artifact Details
Artifact
Nameplate
Date Made
1980-1990
Location
at Henry Ford Museum in Driving America
Object ID
2011.285.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Enamel (Fused coating)
Technique
Plating (Metal coating)
Color
Silver (Color)
Black (Color)
Dimensions
Height: 0.5 in
Width: 6.75 in
Thickness: 1 in
Inscriptions
Obverse: GRAND MARQUIS
Stamped verso: E8MB-5429 / IB62-AF / Ford (logo)
Keywords |
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.