American Motors Emblem, 1970-1971

01

Artifact Overview

Nash-Kelvinator and Hudson merged in 1954 to form American Motors Corporation (AMC). Though smaller than the Detroit Three, AMC proved to be nimble, introducing fresh designs under chief stylist Dick Teague. In 1970 the company acquired Kaiser Jeep, gaining the valuable Jeep brand, and in 1978 it partnered with France's Renault. AMC was ultimately purchased by Chrysler Corporation in 1987.

Artifact Details

Artifact

Badge

Date Made

1970-1971

Creator Notes

Made for American Motors Corporation.

Location

at Henry Ford Museum in Driving America

Object ID

2011.293.1

Credit

From the Collections of The Henry Ford.

Material

Metal
Enamel (Fused coating)

Color

Ivory (Color)
Blue
Red
Black (Color)
Silver (Color)

Dimensions

Height : 1.125 in
Width: 1.125 in

Inscriptions

Obverse: AMERICAN / MOTORS