La-Z-Boy Advertisement in Ebony Magazine, "Give the Gift that Keeps on Giving," May 1976
THF290338 / La-Z-Boy Advertisement in Ebony Magazine, "Give the Gift that Keeps on Giving," May 1976
01
Artifact Overview
La-Z-Boy advertised in a variety of publications aimed at many demographics. This advertisement from the mid-1970s was aimed at an upscale African-American audience. Published ahead of Mother's Day, it asked readers "Isn't it about time you gave mom the comfort she's always wanted?"
Artifact Details
Artifact
Advertisement
Subject Date
May 1976
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.60
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Fome-Cor (TM)
Paper (Fiber product)
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 13.25 in
Width: 9.5 in
Inscriptions
handwritten on the bottom right:
EBONY / May 1976
Keywords |
|---|
02
Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.