La-Z-Boy Advertisement Featuring Johnny Carson, January 1969
01
Artifact Overview
Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.
Artifact Details
Artifact
Advertisement
Subject Date
January 1969
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.63
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Fome-Cor (TM)
Paper (Fiber product)
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.5 in
Inscriptions
handwritten at the top:
January '69 / (?)F.D.M.
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