La-Z-Boy, "Chairs that Make a House a Home," 1965-1968
THF290308 / La-Z-Boy, "Chairs that Make a House a Home," 1965-1968
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Artifact Overview
In 1927, cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company through a combination of invention and marketing savvy. By the mid-1960s, La-Z-Boy marketing attempted to persuade consumers that its furniture could fit any lifestyle. This cozy image suggested how La-Z-Boy chairs, combined with other furniture and decor in a specific style, could "make a house a home."
Artifact Details
Artifact
Advertisement
Subject Date
1965-1968
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.72
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Fome-Cor (TM)
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 8.5 in
Width: 15 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.