Hot Air Balloon Advertising La-Z-Boy, 1980-1988
THF290350 / Hot Air Balloon Advertising La-Z-Boy, 1980-1988
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Artifact Overview
La-Z-Boy had firmly established itself as an icon of popular culture by the 1980s. Promoters counted on the fact that even from a distance, spectators would recognize this recliner-shaped hot air balloon (complete with a protruding footrest) as a La-Z-Boy.
Artifact Details
Artifact
Photographic print
Subject Date
1980-1988
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.197
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Cardboard
Paper (Fiber product)
Technique
Mounting
Printing (Process)
Color
Multicolored
Dimensions
Height: 20.000 in
Width: 16.000 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.