La-Z-Boy Founders Edwin Shoemaker and Edward Knabusch, 1927-1928
THF290021 / La-Z-Boy Founders Edwin Shoemaker and Edward Knabusch, 1927-1928 / item1
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Artifact Overview
Cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company through a combination of invention and marketing. The "La-Z-Boy" reclining chair technology they developed--and the creative ways they advertised it to customers--came to define the cousins' business. This photograph was taken in the early years of their collaboration.
Artifact Details
Artifact
Photographic print
Subject Date
1927-1928
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.288
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 14.000 in
Width: 11.000 in
Keywords |
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Related Content
SetTechnological Innovations at La-Z-Boy
- 19 Artifacts
In 1927, Edwin Shoemaker and Edward Knabusch -- cousins with a shared interest in building things -- founded a furniture-making business. Their ambition to create new products (and to improve upon existing ones) became a defining characteristic of the company. This group of artifacts represents La-Z-Boy's history of innovation motivated by consumers' ever-changing tastes and demands.
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.