Floral City Furniture Company Delivery Truck and Crew, 1946
THF290314 / Floral City Furniture Company Delivery Truck and Crew, 1946 / item1
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Artifact Overview
From the company's founding in 1927, La-Z-Boy (known as Floral City Furniture Company in its early years) looked for every opportunity to advertise. Delivery trucks offered the company a way to extend its marketing strategies onto city streets and into neighborhoods. This delivery truck included standard information alongside an illustration showcasing the company's signature product--the reclining chair.
Artifact Details
Artifact
Photographic print
Subject Date
1946
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.307
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 11.000 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.