Floral City Furniture Company Store, Monroe, Michigan, 1965
THF290318 / Floral City Furniture Company Store, Monroe, Michigan, 1965 / item1
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Artifact Overview
In 1927, cousins Edwin Shoemaker and Edward Knabusch established a successful furniture company (La-Z-Boy) through a combination of invention and marketing savvy. The cousins opened a furniture showroom in their Monroe, Michigan, factory in 1933, and soon after they built the company's first retail outlet. This photograph shows the company's flagship store in the 1960s.
Artifact Details
Artifact
Photographic print
Subject Date
1965
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.308
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 10.000 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.