Annual Lamp Show at Floral City Furniture Company Store, Monroe, Michigan, March 1937
THF290322 / Annual Lamp Show at Floral City Furniture Company Store, Monroe, Michigan, March 1937 / item1
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Artifact Overview
In 1927, cousins and business partners Edwin Shoemaker and Edward Knabusch established a successful furniture company (La-Z-Boy) through a combination of invention and marketing savvy. From the start of the partnership, Edward Knabusch developed and implemented innovative marketing strategies. This photograph shows "the world's largest lamp," created to draw attention to the cousins' Floral City Furniture store in Monroe, Michigan.
Artifact Details
Artifact
Photographic print
Subject Date
March 1937
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.314
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 10.000 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.