H. J. Heinz Co. Electric Advertising Sign, New York City, circa 1902
THF117084 / H. J. Heinz Co. Electric Advertising Sign, New York City, circa 1902
01
Artifact Overview
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. Built in 1900, this was the first electric display of its kind. The massive sign stood six stories, used 1,200 incandescent lights, and was topped with a 43-foot-long flashing Heinz pickle.
Artifact Details
Artifact
Photographic print
Subject Date
1901
Creators
Creator Notes
Photographed for H. J. Heinz Company.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1021
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 9.5 in
Width: 6.5 in
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Related Content
SetHenry J. Heinz: Master of Marketing
- 19 Artifacts
This illustrated poster advertising "Heinz's Pickles" features some of the H.J. Heinz Company's distinctive product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed consistent, high quality products. The keystone label endured as a Heinz company hallmark.