Waybill for Piles Stagecoach Line from Vincennes, Indiana to St. Louis, Missouri, circa 1825

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Stage wagons were light and open, though not as comfortable as later Concord stagecoaches. They could go about five miles per hour, barring bad weather or road obstructions. The gaily painted signboards of roadside taverns beckoned weary travelers, promising rest, meals, and a chance to catch up on news. Stage wagon drivers used the stop to care for their horses.