Store Demonstrations Manual, H. J. Heinz Company, 1902-1904
THF275206 / Store Demonstrations Manual, H. J. Heinz Company, 1902-1904 / front cover
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Artifact Overview
In promoting his pickled food products and condiments, H. J. Heinz was known for his attention to detail. Heinz created comprehensive training manuals for his salespeople with conversation scenarios, detailed product information, and guidelines for store displays and sampling. This demonstration book provides specific instructions for setting up and operating demonstration (sampling) tables.
Artifact Details
Artifact
Manual (Instructional materials)
Date Made
1902-1904
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1687
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 11.125 in
Keywords |
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Related Content
SetHenry J. Heinz: His Recipe for Success
- 17 Artifacts
With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name. This selection of items highlights the passion, dedication, and creativity of the entrepreneur behind one of the most recognizable companies in the world.