"I Like Ike" Cigarette Package, 1952
THF164059 / "I Like Ike" Cigarette Package, 1952
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Artifact Overview
Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.
Artifact Details
Artifact
Cigarette box
Date Made
1952
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
72.31.112
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Tobacco
Color
Red
White (Color)
Blue
Dimensions
Height: 2.75 in
Length: 2 in
Width: 0.825 in
Inscriptions
front, under picture of Eisenhower:
"I LIKE IKE"
on back of package:
EISENHOWER / FOR PRESIDENT / CIGARETTES / PRODUCED BY / TOBACCO BLENDING CORP. / P.O. BOX 1102 / LOUISVILLE, KENTUCKY.
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Related Content
SetCampaign Slogans and Symbols
- 15 Artifacts
In 1976, Democratic candidate Jimmy Carter endeared himself to many potential voters by using the symbols of the humble peanut--denoting his family peanut farm in Georgia--and his toothy grin, which his supporters felt appeared genuine and down to earth. This pro-Gerald Ford button turned the peanut symbol into a negative appeal against Carter.