O. C. Bedell Grocery Store, Floor Display of Heinz Products, Newton, Ohio, circa 1930

01

Artifact Overview

H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.

Artifact Details

Artifact

Photographic print

Subject Date

circa 1930

Location

By Request in the Benson Ford Research Center

Object ID

53.41.230

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in
Width: 9.1875 in

Inscriptions

written on back: O. C. Bedell. / Newton Falls O. / 152.