Past Forward

Activating The Henry Ford Archive of Innovation

Auto Shows

June 15, 2018 Think THF
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National Automobile Show Official Program, 1956. THF206474

A big city auto show is a magical place. Automakers turn heads and grab headlines with futuristic concept cars and the latest production models. Suppliers and aftermarket vendors mount elaborate displays promoting everything from gearboxes to floor mats. For the public, it’s a chance to do some serious research on that next big car purchase, or to simply dream while gazing at sports cars, luxury sedans and special edition trucks.

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Program, "70th Annual Chicago Auto Show," February 25 through March 5, 1978. THF108058


Auto shows are part trade show and part show business, but they’ve been a part of the automotive industry from the beginning. We’ve put together a new Expert Set featuring programs and posters drawn from the past century. See how much has changed – and how much hasn’t – in selling the American automobile.

Matt Anderson is Curator of Transportation at The Henry Ford.

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