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Activating The Henry Ford Archive of Innovation

Lincoln’s Century with Ford Motor Company

February 22, 2022 Archive Insight

Page with text and image of car underneath large fancy red and yellow bird against peacock-blue background
1928 Lincoln Four-Passenger Coupe Advertising Proof, "Every Lincoln Body is a Custom Creation of Some Master Body Builder" /

One hundred years ago this month, Henry Ford purchased the Lincoln Motor Company from Henry Leland. The Henry Ford joined in the centennial celebration on our website, where we published a new Popular Research Topic outlining key Lincoln assets from our collections; on Facebook and Twitter, where we shared social posts featuring artifacts from our collections; and on Instagram, where Reference Archivist Kathy Makas shared a Lincoln-related story. Kathy’s story was part of our History Outside the Box monthly series on Instagram, featuring interesting or noteworthy items from our archives.

If you missed the live version of our Instagram story, you can check it out below to learn how Edsel Ford, as president of Lincoln, brought a design eye to the company and how design at Lincoln evolved. You’ll also discover a few of the famous celebrities who owned Lincolns, take a look at some Lincoln publications, and more.

Our February History Outside the Box presentation on Lincoln Motor Company. / Instagram

If you’d like to explore our collections related to Lincoln for yourself, our new Lincoln Motor Company Popular Research Topic is a good place to start. If you have questions, you can contact the Benson Ford Research Center via AskUs (or phone, e-mail, or mail—contact info available on the AskUs page). And don’t forget to follow us on Instagram for new History Outside the Box stories on the first Friday of every month and inspiring history-based posts daily.

Kathy Makas is Reference Archivist and Ellice Engdahl is Digital Collections and Content Manager at The Henry Ford.


Ford family, History Outside the Box, Ford Motor Company, Edsel Ford, design, cars, by Kathy Makas, by Ellice Engdahl

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