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- 1992 Buick LeSabre Ad, "Safety is Standard Equipment" - When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- 1992
- Collections - Artifact
1992 Buick LeSabre Ad, "Safety is Standard Equipment"
When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- "How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954 -
- March 20, 1954
- Collections - Artifact
"How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954
- "Toronado. The All-Car Car for the All-Man Man" Oldsmobile Advertisement, 1968 - Oldsmobile introduced Toronado, a personal luxury car, for 1966. Unlike competitors Ford Thunderbird and Buick Riviera -- or any other American car at the time -- Toronado had front-wheel drive. It was the first front-wheel-drive automobile built in the United States since Cord ended production in 1937. Toronado went through four distinct styling generations, with the last models manufactured in 1992.
- March 01, 1968
- Collections - Artifact
"Toronado. The All-Car Car for the All-Man Man" Oldsmobile Advertisement, 1968
Oldsmobile introduced Toronado, a personal luxury car, for 1966. Unlike competitors Ford Thunderbird and Buick Riviera -- or any other American car at the time -- Toronado had front-wheel drive. It was the first front-wheel-drive automobile built in the United States since Cord ended production in 1937. Toronado went through four distinct styling generations, with the last models manufactured in 1992.
- "Body. Soul. Only in a Jeep Cherokee," 1985 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1985
- Collections - Artifact
"Body. Soul. Only in a Jeep Cherokee," 1985
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- Advertisement for Plymouth Automobiles with "Floating Power Ride," 1932 - Chrysler established its Plymouth line of automobiles in 1928. The low-priced brand competed directly with Chevrolet and Ford. Plymouth introduced its "Floating Power" engine-mounting system in 1931. Unlike competitors, who bolted engines directly to frames, Plymouth placed its engine on rubber mounts and stabilized it with a rubber-encased spring. The system reduced engine vibration and noise.
- 1932
- Collections - Artifact
Advertisement for Plymouth Automobiles with "Floating Power Ride," 1932
Chrysler established its Plymouth line of automobiles in 1928. The low-priced brand competed directly with Chevrolet and Ford. Plymouth introduced its "Floating Power" engine-mounting system in 1931. Unlike competitors, who bolted engines directly to frames, Plymouth placed its engine on rubber mounts and stabilized it with a rubber-encased spring. The system reduced engine vibration and noise.
- Advertisement for Duesenberg Automobile & Motors Company, "She Drives a Duesenberg," 1934 - Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. The ads implied that Duesenberg ownership was a marker of high status.
- July 01, 1934
- Collections - Artifact
Advertisement for Duesenberg Automobile & Motors Company, "She Drives a Duesenberg," 1934
Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. The ads implied that Duesenberg ownership was a marker of high status.
- "Brewster Coachwork" Rolls-Royce Advertisement, 1926 - In the 1920s, British luxury carmaker Rolls-Royce manufactured chassis and engines. Bodies were sourced from outside vendors. New York's Brewster & Company, established in 1810 to build elegant horse-drawn carriages, began building automobile bodies in 1905. Nine years later, Brewster became Rolls-Royce's primary body supplier in the United States.
- December 01, 1926
- Collections - Artifact
"Brewster Coachwork" Rolls-Royce Advertisement, 1926
In the 1920s, British luxury carmaker Rolls-Royce manufactured chassis and engines. Bodies were sourced from outside vendors. New York's Brewster & Company, established in 1810 to build elegant horse-drawn carriages, began building automobile bodies in 1905. Nine years later, Brewster became Rolls-Royce's primary body supplier in the United States.
- "Chevy Chic" Chevrolet Advertisement, 1958 -
- April 01, 1958
- Collections - Artifact
"Chevy Chic" Chevrolet Advertisement, 1958
- Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954 - Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- July 10, 1954
- Collections - Artifact
Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954
Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- 1969 Renault Advertisement, "The Horse is Better than Most 1970 Cars" - French automaker Renault was formed in 1899 by brothers Louis, Marcel, and Fernand Renault. The company built its early reputation in part through racing, and it expanded into commercial vehicles as well. Following World War II, Renault's compact Dauphine sold well in the United States. Renault increased its American footprint through a partnership with American Motors Corporation launched in 1979.
- 1969
- Collections - Artifact
1969 Renault Advertisement, "The Horse is Better than Most 1970 Cars"
French automaker Renault was formed in 1899 by brothers Louis, Marcel, and Fernand Renault. The company built its early reputation in part through racing, and it expanded into commercial vehicles as well. Following World War II, Renault's compact Dauphine sold well in the United States. Renault increased its American footprint through a partnership with American Motors Corporation launched in 1979.