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- Advertisement for Duesenberg Automobile & Motors Company, "She Drives a Duesenberg," 1934 - Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. The ads implied that Duesenberg ownership was a marker of high status.
- July 01, 1934
- Collections - Artifact
Advertisement for Duesenberg Automobile & Motors Company, "She Drives a Duesenberg," 1934
Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. The ads implied that Duesenberg ownership was a marker of high status.
- "Brewster Coachwork" Rolls-Royce Advertisement, 1926 - In the 1920s, British luxury carmaker Rolls-Royce manufactured chassis and engines. Bodies were sourced from outside vendors. New York's Brewster & Company, established in 1810 to build elegant horse-drawn carriages, began building automobile bodies in 1905. Nine years later, Brewster became Rolls-Royce's primary body supplier in the United States.
- December 01, 1926
- Collections - Artifact
"Brewster Coachwork" Rolls-Royce Advertisement, 1926
In the 1920s, British luxury carmaker Rolls-Royce manufactured chassis and engines. Bodies were sourced from outside vendors. New York's Brewster & Company, established in 1810 to build elegant horse-drawn carriages, began building automobile bodies in 1905. Nine years later, Brewster became Rolls-Royce's primary body supplier in the United States.
- Oldsmobile Cutlass Ciera Ad, "The V6 Diesel," 1984 - As the price of gasoline climbed in the 1970s, Oldsmobile introduced a diesel-fueled V-8 engine for 1978. Four years later, a V-6 joined the lineup. Although Oldsmobile sold more than 300,000 diesel cars in 1981, the engines earned a reputation for unreliability. That, combined with falling gas prices and stricter emissions standards, ended Oldsmobile's diesels in 1985.
- 1984
- Collections - Artifact
Oldsmobile Cutlass Ciera Ad, "The V6 Diesel," 1984
As the price of gasoline climbed in the 1970s, Oldsmobile introduced a diesel-fueled V-8 engine for 1978. Four years later, a V-6 joined the lineup. Although Oldsmobile sold more than 300,000 diesel cars in 1981, the engines earned a reputation for unreliability. That, combined with falling gas prices and stricter emissions standards, ended Oldsmobile's diesels in 1985.
- 1992 Buick LeSabre Ad, "Safety is Standard Equipment" - When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- 1992
- Collections - Artifact
1992 Buick LeSabre Ad, "Safety is Standard Equipment"
When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- "Chevy Chic" Chevrolet Advertisement, 1958 -
- April 01, 1958
- Collections - Artifact
"Chevy Chic" Chevrolet Advertisement, 1958
- Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954 - Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- July 10, 1954
- Collections - Artifact
Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954
Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- "How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954 -
- March 20, 1954
- Collections - Artifact
"How the New Chevrolet Wrings More Power and More Miles Out of Every gallon of Gas," 1954
- 1969 Renault Advertisement, "The Horse is Better than Most 1970 Cars" - French automaker Renault was formed in 1899 by brothers Louis, Marcel, and Fernand Renault. The company built its early reputation in part through racing, and it expanded into commercial vehicles as well. Following World War II, Renault's compact Dauphine sold well in the United States. Renault increased its American footprint through a partnership with American Motors Corporation launched in 1979.
- 1969
- Collections - Artifact
1969 Renault Advertisement, "The Horse is Better than Most 1970 Cars"
French automaker Renault was formed in 1899 by brothers Louis, Marcel, and Fernand Renault. The company built its early reputation in part through racing, and it expanded into commercial vehicles as well. Following World War II, Renault's compact Dauphine sold well in the United States. Renault increased its American footprint through a partnership with American Motors Corporation launched in 1979.
- "Henry Ford and Thomas A. Edison Buy the Detroit Electric," 1914 - Detroit Electric was the best-known and longest-lived American electric car company, producing automobiles from 1907-1939. The company marketed its cars to well-to-do customers -- particularly women -- looking for a clean, quiet car in which to take short trips in cities, where electricity was readily available and range wasn't an issue. Detroit Electric buyers included Henry Ford and Thomas Edison.
- March 28, 1914
- Collections - Artifact
"Henry Ford and Thomas A. Edison Buy the Detroit Electric," 1914
Detroit Electric was the best-known and longest-lived American electric car company, producing automobiles from 1907-1939. The company marketed its cars to well-to-do customers -- particularly women -- looking for a clean, quiet car in which to take short trips in cities, where electricity was readily available and range wasn't an issue. Detroit Electric buyers included Henry Ford and Thomas Edison.
- "Body. Soul. Only in a Jeep Cherokee," 1985 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1985
- Collections - Artifact
"Body. Soul. Only in a Jeep Cherokee," 1985
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.