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- 1966 Toyota Sales Brochure, "There's More to Driving Than Just the Shape You're In" - In the 1960s Volkswagen's "Beetle" was the bestselling imported car in America, but it was a 1930s design. Toyota's new 1966 Corona not only looked different, it had more room, better performance, and was more comfortable. Toyota would eventually replace Volkswagen as the bestselling foreign car maker.
- 1966
- Collections - Artifact
1966 Toyota Sales Brochure, "There's More to Driving Than Just the Shape You're In"
In the 1960s Volkswagen's "Beetle" was the bestselling imported car in America, but it was a 1930s design. Toyota's new 1966 Corona not only looked different, it had more room, better performance, and was more comfortable. Toyota would eventually replace Volkswagen as the bestselling foreign car maker.
- Sales Brochure, "Coming Soon the 1966 Toyota Corona" - Toyota promoted its 1966 Corona as a family-sized sedan with sports car action in this sales brochure. The Corona's and other Toyota vehicles' performance and reliability continued to attract American buyers. By the mid-1970s, Toyota was the number one import brand in the United States.
- 1966
- Collections - Artifact
Sales Brochure, "Coming Soon the 1966 Toyota Corona"
Toyota promoted its 1966 Corona as a family-sized sedan with sports car action in this sales brochure. The Corona's and other Toyota vehicles' performance and reliability continued to attract American buyers. By the mid-1970s, Toyota was the number one import brand in the United States.
- Sales Brochure for 1986 Toyota Cars and Trucks - Toyota's product lineup for 1986 included a mix of cars, trucks, minivans, and SUVs. Strong sellers like the Corolla and Camry sedans were the company's bread and butter, but enthusiasts likely were drawn to more exciting models like the mid-engine MR2 or the sporty 4x4 pickup.
- 1986
- Collections - Artifact
Sales Brochure for 1986 Toyota Cars and Trucks
Toyota's product lineup for 1986 included a mix of cars, trucks, minivans, and SUVs. Strong sellers like the Corolla and Camry sedans were the company's bread and butter, but enthusiasts likely were drawn to more exciting models like the mid-engine MR2 or the sporty 4x4 pickup.
- "04 Prius. Low Emissions. High Hopes," 2004 - Environmentally conscious drivers hope gasoline-electric hybrids will create a cleaner world. This 2004 sales catalog highlighted the Toyota Prius' advancements. Computer technology helped make the car "planet-pleasing."
- 2004
- Collections - Artifact
"04 Prius. Low Emissions. High Hopes," 2004
Environmentally conscious drivers hope gasoline-electric hybrids will create a cleaner world. This 2004 sales catalog highlighted the Toyota Prius' advancements. Computer technology helped make the car "planet-pleasing."
- Toyota Prius Hybrid Advertisement, 2002 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- July 01, 2002
- Collections - Artifact
Toyota Prius Hybrid Advertisement, 2002
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1970 Toyota Corona Advertisement - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- November 18, 1970
- Collections - Artifact
1970 Toyota Corona Advertisement
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Toyota Prius Hybrid Advertisement, 2001 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 2001
- Collections - Artifact
Toyota Prius Hybrid Advertisement, 2001
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1971 Toyota Corona Advertisement - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1971
- Collections - Artifact
1971 Toyota Corona Advertisement
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1965 Toyota Sales Brochure, "Motor Trend Toyota Corona Roadtest" - <em>Motor Trend</em> magazine praised the 1966 Toyota Corona. Magazine staffers who test drove the vehicle "loved it." Toyota reprinted the August 1965 article as part of this sales brochure. Increasingly, American buyers would turn to smaller import vehicles when American cars became larger and less economical and less reliable.
- 1965
- Collections - Artifact
1965 Toyota Sales Brochure, "Motor Trend Toyota Corona Roadtest"
Motor Trend magazine praised the 1966 Toyota Corona. Magazine staffers who test drove the vehicle "loved it." Toyota reprinted the August 1965 article as part of this sales brochure. Increasingly, American buyers would turn to smaller import vehicles when American cars became larger and less economical and less reliable.
- 2000 Toyota Prius Sales Catalog - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 2000
- Collections - Artifact
2000 Toyota Prius Sales Catalog
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.