Ford Rouge Factory Tour™
Pop open the hood on game-changing technology, sustainable design and sheer American grit at America’s greatest manufacturing experience. Get an inside look at the making of America’s most iconic truck, the Ford F-150, and immerse yourself in modern manufacturing’s most progressive concepts. Experience the awe-inspiring scale of a real factory floor as you rev up your inner engineer. This is where big ideas gain momentum.
Ford Rouge Factory Tour View Map
Learn about the history of Ford Motor Company and the success of vertical integration at the Rouge. Details
At 80 feet up, the Observation Deck is the best seat in the house. Details
Manufacturing Innovation Theater
A multisensory exploration of the manufacturing experience, from concept to highway. Filled with jaw-dropping special effects. Details
Assembly Plant Walking Tour
Walk the elevated walkway above the Dearborn Truck Plant’s lean and flexible final assembly line, where the aluminum body F-150 is made. Details
View historic vehicles made at the Rouge, including the groundbreaking V-8, the classic Thunderbird and the Mustang. Hop in a new F-150 and visit our Factory Store. Details
Living Laboratory Walking Tour
See sustainable design in action; discover how natural processes deal with water, soil and air challenges at the Rouge. Details
The Living Roof
Planted with a drought-resistant groundcover called sedum, the roof spans 454,000 square feet (or 10.4 acres). The “Living Roof” is one of the largest in the world. Details
Looking for inspiring things to do? Completely reimagined, the factory has undergone a sweeping transformation to become a model of 21st-century sustainable design and showcases how community, business and the environment can thrive together in a single environment. Start to finish, the Ford Rouge Factory Tour offers awe-inspiring encounters with America’s celebrated manufacturing past, present, and future.
Inside the Manufacturing Innovation Theater
Celebrating the engineering ingenuity behind the production of the all new aluminum body Ford F-150 truck, the multisensory Manufacturing Innovation film experience comes complete with vibrating seats, gusts of wind, 3D projection mapping, and winking robots.
The farther you look back, the farther you can look ahead.