Lyft Glowstache, 2014-2015
Add to SetSummary
The taxicab industry faced a serious challenge in the 2010s with the arrival of ridesharing services like Uber and Lyft. These companies used mobile apps to connect passengers with drivers who, generally, were independent contractors using their own vehicles. Lyft adopted a pink mustache as its trademark. Drivers put oversized mustaches on their cars to catch their passengers' attention.
The taxicab industry faced a serious challenge in the 2010s with the arrival of ridesharing services like Uber and Lyft. These companies used mobile apps to connect passengers with drivers who, generally, were independent contractors using their own vehicles. Lyft adopted a pink mustache as its trademark. Drivers put oversized mustaches on their cars to catch their passengers' attention.
Artifact
Logo
Date Made
2014-2015
Creators
Place of Creation
United States, California, San Francisco
Creator Notes
Designed by Ammunition Group for Lyft, Inc., both based in San Francisco, California
Location
Not on exhibit to the public.
Object ID
2016.106.29
Credit
From the Collections of The Henry Ford. Gift of the Industrial Designers Society of America / International Design Excellence Awards.
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