1974 Holiday Inn Group Tour Guide, Holiday Inns Domestic and International

Summary

During the economic recession of the 1970s, Holiday Inns diversified its marketing strategy and partnered with travel agencies and airlines to appeal to new customers. Group tours organized by the company also aligned with Holiday Inns founder Kemmons Wilson's goal to promote "world understanding through tourism."

During the economic recession of the 1970s, Holiday Inns diversified its marketing strategy and partnered with travel agencies and airlines to appeal to new customers. Group tours organized by the company also aligned with Holiday Inns founder Kemmons Wilson's goal to promote "world understanding through tourism."

Artifact

Booklet

Date Made

1974

Subject Date

01 January 1974-31 December 1974

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.8.2.8

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored
Yellow
Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 8.25 in

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