Advertising Layout for Heinz Preserved Fruits, April 26, 1921
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Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Illustration (Layout feature)
Subject Date
26 April 1912
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1584
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Ink
Paint (Coating)
Pencil (Marking material)
Technique
Gelatin silver process
Mounting
Overpainting (Technique)
Color
Black-and-white (Colors)
Dimensions
Height: 14 in
Width: 11 in
Inscriptions
pencil notes and measurements in margins and on cover sheet.
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