Advertising Layout for Heinz Cider Vinegar, circa 1930

01

Artifact Overview

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.

Artifact Details

Artifact

Layout (Printer matter)

Subject Date

circa 1930

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1804

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Color
Glue
Illustration board
Ink
Paint (Coating)

Technique

Mounting
Watercolors (Paintings)

Color

Multicolored

Dimensions

Height: 30 in
Width: 22 in

Inscriptions

text reads: Heinz Cider Vinegar / The Important Ingredient in a Hundred / Delicious Salads! Several drafting notes and measurements within the margins. Recipe titles are circled with notes in margins.
Advertising Layout for Heinz Cider Vinegar, circa 1930