Advertising Layout for Heinz Cider Vinegar, circa 1930

THF292806 / Advertising Layout for Heinz Cider Vinegar, circa 1930
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Artifact Overview

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.

Artifact Details

Artifact

Layout (Printer matter)

Subject Date

circa 1930

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1804

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Color
Glue
Illustration board
Ink
Paint (Coating)

Technique

Mounting
Watercolors (Paintings)

Color

Multicolored

Dimensions

Height: 30 in
Width: 22 in

Inscriptions

text reads: Heinz Cider Vinegar / The Important Ingredient in a Hundred / Delicious Salads! Several drafting notes and measurements within the margins. Recipe titles are circled with notes in margins.
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Related Content

  • Transporting Apple Crates Using Horse Drawn Carts, H. J. Heinz Company, Medina, New York, circa 1910
    Set

    Heinz Apples

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    Entrepreneur H.J. Heinz recognized that producing high-quality products began with growing the best ingredients. He managed every aspect of the process from seed selection to harvest to ensure that only the best ingredients became Heinz pickled foods, preserves, and condiments. This photograph, apple crates are loaded onto horse-drawn carts to be transported to the factory for processing.