Can Label, "Del Monte Brand Squash," circa 1920

THF294191 / Can Label, "Del Monte Brand Squash," circa 1920
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Artifact Overview

Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

Artifact Details

Artifact

Can label

Date Made

circa 1920

Location

Not on exhibit to the public.

Object ID

89.311.7

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Gold (Color)
Green
Multicolored
Orange (Color)
Red

Dimensions

Height: 4.25 in
Width: 11 in

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