Product Label for Bottled Horseradish by Heinz & Noble, "Strictly Pure," 1872

With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name. This selection of items highlights the passion, dedication, and creativity of the entrepreneur behind one of the most recognizable companies in the world.

In 1948, the McDonald brothers transformed their Southern California drive-in restaurant with their radical new "Speedee Service System"--assembly-line production of a limited menu at drastically reduced prices. Richard McDonald created this sign design in 1952. In 1955, milkshake machine salesman Ray Kroc franchised the McDonald's concept--prompting numerous imitators and ultimately turning America into a "fast food nation."

Henry J. Heinz began selling prepared horseradish to nearby grocery stores in 1869, and quickly expanded his product line to include a variety of pickled foods and condiments. To ensure his success among competitors, Heinz based his reputation on superior, consistent products and distinctive packaging. Eye-catching labels attracted customers, and clear glass bottles revealed a high-quality product.