We're going to need a new design protocol, a new way of going about things. And that's going to require massive innovation.
About the Innovator
A leader in the field of sustainable design, William McDonough creates strategies for "environmentally intelligent" buildings. His constructions incorporate nature into design and feature daylight, fresh air, diversity, life, and creativity.
Why He Innovates
William McDonough's designs have helped shape environmental and manufacturing policy. His work and his writings are influencing a new industrial revolution, one that relies on a mutual relationship with the biological world.