Car Radio for 1948 Tucker Automobile

Summary

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This Tucker-branded radio could be purchased prior to owning the car. Many radios were sold but only 51 cars were built.

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This Tucker-branded radio could be purchased prior to owning the car. Many radios were sold but only 51 cars were built.

Artifact

Car radio

Date Made

1947

Creators

Motorola, inc. 

The Tucker Corp. 

Place of Creation

United States 

Creator Notes

Made by Motorola, Inc for The Tucker Corp., United States

Location

Not on exhibit to the public.

Object ID

84.113.1

Credit

From the Collections of The Henry Ford.

Material

Metal
Plastic
Wire
Paper (Fiber product)

Dimensions

Height: 6 in  (Tuner)

Width: 1.5 in

Length: 4.5 in  (Tuner)

Height: 5.125 in  (Radio set)

Width: 6.5 in  (Radio set)

Length: 9.5 in  (Radio set)

Inscriptions

stamped on side of receiver: MOTOROLA 708 T 6-44150 stamped on tuner: 7 C472837 on tuner buttons: TUCKER

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