"1985 Chrysler Advertisement, "We Make the Most Advanced Family Wagon in America"

Summary

In this 1985 ad, Chrysler touted its minivans and their success in leading the industry to a new market segment. Introduced in 1983, Chrysler's minivans catered to baby boom families. The minivan provided van-like space but with car-like drive and comfort. The front-wheeled drive vehicle could seat seven and its sliding access door and low floor provided easy step-in access.

In this 1985 ad, Chrysler touted its minivans and their success in leading the industry to a new market segment. Introduced in 1983, Chrysler's minivans catered to baby boom families. The minivan provided van-like space but with car-like drive and comfort. The front-wheeled drive vehicle could seat seven and its sliding access door and low floor provided easy step-in access.

Artifact

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Subject Date

July 1985

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.21.52

Credit

From the Collections of The Henry Ford. Gift of Dr. George S. May.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11 in

Width: 16.25 in

Inscriptions

"We make the most advanced family wagon in America. Nothing proves that better than the competition." Even when we showed them how, they didn't get the message. / Printed at bottom of page: The New Chrysler Corporation. / We don't want to be the biggest. / Just the best.

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