1970-1972 Dodge "Pentastar" Fender Emblem
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Badge
Subject Date
1970-1972
On Exhibit
at Henry Ford Museum in Driving America
Object ID
2011.300.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Color
Black (Color)
Gold (Color)
Dimensions
Height : 1 in
Width: 1 in
Thickness: 0.5 in
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