"Sol-Mar Motel," Jacksonville Beach, Florida, circa 1955

Summary

By the 1950s, motels faced increasing competition from a plethora of other motels, more modern motor inns in urban areas, and the hugely popular Holiday Inn chain (started 1952). Newer motel designs like this one had multiple stories, swimming pools, and larger rooms with an array of features that included wall-to-wall carpeting, air-conditioning, free ice, in-room telephones, and TVs.

By the 1950s, motels faced increasing competition from a plethora of other motels, more modern motor inns in urban areas, and the hugely popular Holiday Inn chain (started 1952). Newer motel designs like this one had multiple stories, swimming pools, and larger rooms with an array of features that included wall-to-wall carpeting, air-conditioning, free ice, in-room telephones, and TVs.

Artifact

Postcard

Subject Date

circa 1955

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.9.3.8

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 3.5 in

Width: 5.5 in

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