Advertisement for Olds Motor Works, "Oldsmobile, the Best Thing on Wheels," 1903

Summary

Many would-be customers balked at the high price of an automobile. Oldsmobile offered a popular counterargument in this 1903 advertisement. The car required $35 in gasoline for a year of operation, while a horse needed $180 in food. What's more, the car only used gas when it ran, while a horse had to be fed whether it worked or not.

Many would-be customers balked at the high price of an automobile. Oldsmobile offered a popular counterargument in this 1903 advertisement. The car required $35 in gasoline for a year of operation, while a horse needed $180 in food. What's more, the car only used gas when it ran, while a horse had to be fed whether it worked or not.

Artifact

Advertisement

Date Made

May 1903

Subject Date

1903

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.14.14

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 5 in

Width: 9.25 in

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