Postcard, "Dining in the West Patio, the Original Farmer's Market, Hollywood, California," 1948

Summary

The Original Farmer's Market began in 1934 when a dozen farmers sold produce out of their trucks to local residents. Permanent stalls soon replaced the trucks and by the late 1940s -- this postcard's date -- the Farmer's Market had become a favorite place for Hollywood stars, out-of-town tourists, and local families to meet, eat, and shop.

The Original Farmer's Market began in 1934 when a dozen farmers sold produce out of their trucks to local residents. Permanent stalls soon replaced the trucks and by the late 1940s -- this postcard's date -- the Farmer's Market had become a favorite place for Hollywood stars, out-of-town tourists, and local families to meet, eat, and shop.

Artifact

Postcard

Date Made

1948

Subject Date

1948

Creators

Curt Teich & Co. 

Western Publishing & Novelty Company 

Place of Creation

United States, California, Los Angeles 

Creator Notes

Printed by Curt Teich & Co. for distribution by Western Publishing and Novelty, Los Angeles, California.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2012.99.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)
Cardboard

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 3.5 in

Width: 5.625 in

Inscriptions

Text above image on front: 874 Dining in the West Patio. The Original Farmers Market, Hollywood, California Number lower right corner front: 8B-H521 Text on mailing side: Scene in the original Farmer's Market, West / 3rd St. at Fairfax--Hollywood's unique out / door food market, where motion picture stars / and Hollywood housewives shop. The market / -place was opened in 1934 by Roger Dahlhjelm, / comprises 80 farm stalls and food specialty / shops. The world's largest, most colorful / permanent food fair patronized daily by more / than 15,000 Southern Californians.

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