Heinie "Dutch" Baumgarten with His Texaco Super Service Station, Schulenberg, Texas, 1940-1950

Summary

Photographic cards like this one, with their glued-on labels, were a preliminary step taken by Dexter Press before producing postcards for small business owners to mail or hand out to customers. Clean white enameled porcelain Texaco stations -- designed by Walter Dorwin Teague -- became a nationally recognizable beacon to motorists. These stations promised friendly attendants, quality gasoline, and clean restrooms.

Photographic cards like this one, with their glued-on labels, were a preliminary step taken by Dexter Press before producing postcards for small business owners to mail or hand out to customers. Clean white enameled porcelain Texaco stations -- designed by Walter Dorwin Teague -- became a nationally recognizable beacon to motorists. These stations promised friendly attendants, quality gasoline, and clean restrooms.

Artifact

Photographic print

Date Made

1940-1950

Subject Date

1940-1950

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2013.151.6

Credit

From the Collections of The Henry Ford. Gift of John Margolies.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 4.0 in

Width: 6.438 in

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