Shell "X-100 Motor Oil" Bottle
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The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity as a national brand in America. Shell advertised that its X-100 motor oil left no ashy deposits in an engine's combustion chambers.
The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity as a national brand in America. Shell advertised that its X-100 motor oil left no ashy deposits in an engine's combustion chambers.
Artifact
Bottle
Location
Not on exhibit to the public.
Object ID
2018.23.19
Credit
From the Collections of The Henry Ford. Gift of Shell Oil Company.
Material
Glass (Material)
Color
Colorless
Red
White (Color)
Dimensions
Height: 11.313 in
Diameter: 2.563 in
Volume: 1 pt
Inscriptions
label on front: SHELL / X-100 / MOTOR OIL / BRAND AND GRADE GUARANTEED BY RETAILER
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