Brochure, "Comet Performance for '65"

Summary

Ford Motor Company returned to racing in a big way in the 1960s with its "Total Performance" campaign. The marketing push put Ford vehicles into every major form of American motorsport. The automaker promoted its Mercury Comet for NHRA drag racing's stock classes. Comet's dragstrip-ready factory options included larger engines, heavy-duty suspensions, and heavier tires.

Ford Motor Company returned to racing in a big way in the 1960s with its "Total Performance" campaign. The marketing push put Ford vehicles into every major form of American motorsport. The automaker promoted its Mercury Comet for NHRA drag racing's stock classes. Comet's dragstrip-ready factory options included larger engines, heavy-duty suspensions, and heavier tires.

Artifact

Brochure

Date Made

1965

Subject Date

1965

Collection Title

Ford Motorsports Records 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2007.1.1930.25

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Dimensions

Height: 11 in

Width: 8.5 in  (17 in unfolded)

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