H. J. Heinz Company Collection

Biographical / Historical Note

Henry John Heinz (1844-1919), a pioneer in the food processing industry, established Heinz, Noble & Co. in 1869 with partner L. Clarence Noble to make and sell processed foods. Horseradish was the company’s first product of a quickly expanding line....

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Henry John Heinz (1844-1919), a pioneer in the food processing industry, established Heinz, Noble & Co. in 1869 with partner L. Clarence Noble to make and sell processed foods. Horseradish was the company’s first product of a quickly expanding line. As the business grew, the company headquarters moved from Sharpsburg to Pittsburgh, Pennsylvania. However, financial difficulties forced company bankruptcy in 1875.

The following year, Henry J. Heinz established a new company, the F & J Heinz Co., with his brother John and cousin Frederick. The organization prospered and expanded both its product line and its territory, setting up branch factories across the United States. Heinz also established the first of many foreign branches in London, England, in the 1880s. By 1888, Henry J. Heinz bought out his two partners and reorganized the company under the name H.J. Heinz Company.

Henry John Heinz was closely involved with nearly every phase of the corporation. In the late 19th Century, when many food products were still sold in bulk, Heinz developed a strong corporate image, aggressively keeping the company name and trademark in the public eye with extensive and innovative advertising campaigns. By organizing his own loyal traveling sales force, Heinz appealed directly to both the retailer and the consumer, thus making the role of an anonymous wholesaler unnecessary. The Heinz sales force was one of the first to receive rigorous training in conducting in-store consumer taste tests. The company also pioneered the concept of the factory tour as a way of publicizing its products.

Heinz was a pioneer in organizing large scale production. The H.J. Heinz Co. took full advantage of new technology in continuous process machinery and the expanding transportation network. The Heinz industrial complex included preserving kitchens, bottling and packing facilities, a box factory with automatic mailing machines, and a can factory.

Henry J. Heinz insisted that properly prepared food be sanitary and chemical-free. He vigorously supported and promoted the pure food movement to set government standards for the food preservation industry, a campaign which culminated in the Pure Food and Drug Act of 1906.

Heinz was also an innovator in creating a clean, pleasant working environment for his employees. The physical comforts of the Heinz plant, hours, and pay were exceptional for their time. The company provided dressing rooms with showers, an employee dining room, a two-bed hospital, a library, free self-improvement courses, a gymnasium, swimming pool, and a roof garden.

In 1904, Henry John Heinz moved his Sharpsburg, Pennsylvania, childhood home, the site of his first food processing company, to the Pittsburgh headquarters where it served as a company museum and stop on the visitor factory tours. In 1983, the Heinz House was moved to Greenfield Village in Dearborn, Michigan. With the house, the Heinz Co. donated over 2,700 items, dating from the 1870s to the 1940s.

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Scope and Content Note

The H.J. HEINZ COMPANY COLLECTION (46.15 cubic ft.) documents the company’s product development, advertising campaigns, and related public relations activities. The collection of textual and graphic materials includes photographic prints, advertisement,...

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The H.J. HEINZ COMPANY COLLECTION (46.15 cubic ft.) documents the company’s product development, advertising campaigns, and related public relations activities. The collection of textual and graphic materials includes photographic prints, advertisement, advertising layouts, ledgers, corporate publications, and salesmen’s manuals. Related trade catalogs, trade cards, and recipe booklets are located within other collections of like materials in the Benson Ford Research Center’s collections.

When this collection was arranged in 1993, the PHOTOPRINTS SERIES and ADVERTISING LAYOUTS SERIES were first organized by the size of the items, and then according to subject. To ease use for researchers, this arrangement has been reversed. Materials in those series are now arranged by subject, with oversize materials included after the standard sized materials. Due to this, box numbers may appear multiple times, and some subjects may be repeated, especially amongst the oversize boxes.

The H.J. HEINZ PHOTOPRINTS SERIES (9.3 cubic ft.) contains an assortment of photographic prints dating from 1870 to 1935. They convey a comprehensive picture of the company’s operations and illustrate aspects of H.J. Heinz’s personal life. Topics covered include acquaintances and friends, dwellings, exhibitions, family, farms and farming, and the H.J. Heinz Co. Of note are the many images of work being done at the H.J. Heinz factories and of the people who worked there.

The H.J. HEINZ COMPANY ADVERTISING LAYOUTS SERIES (20.25 cubic ft.) includes mock-ups for print advertisements, as well as decorative motifs and test that could be used in advertisements, that were created between 1905 and 1935. They consist of overpainted photoprints and original artwork, in ink, gouache, and paint, and many contain revisions notes to the artist written in the margins. Images of company buildings and processes, farms and farming, Heinz products, consumers and employees, and transportation were often used in these layouts.

The H.J. HEINZ COMPANY ADVERTISEMENTS SERIES (1.1 cubic ft.) contains advertisements for the business in their completed form. Consisting primarily of street car advertisements and magazine tear sheets for Heinz products, it also includes two mounted advertisements and a photostat regarding Heinz visitor tours.

The COMPANY AND PERSONAL PAPERS SERIES (3.1 cubic ft.) provides information about company operations and Heinz family interests from 1874 to 1969. Included among the records are sales training materials, employee information, and product shipping records. The materials are arranged with the early companies, Heinz, Noble & Co. and F & J Heinz, listed first. The H.J. Heinz Company papers, which comprise the majority of the series, are arranged alphabetically by type of record. Additional business records can be found in the H.J. HEINZ COMPANY BUSINESS LEDGERS SERIES.

The H.J. HEINZ COMPANY PRINTED MATERIALS SERIES (1.5 cubic ft.) includes memorials and tributes, primarily to H.J. Heinz, printed programs for a variety of company and community events, and publications of the H.J. Heinz Company. The memorials and tributes are arranged in chronological order; the programs and publications are in alphabetical order.

The H.J. HEINZ COMPANY ALBUMS AND SCRAPBOOKS SERIES (8.5 cubic ft.) documents company operations, advertising strategies, employee recognition activities, and World War II production efforts. The albums contain a variety of materials, including photographic prints, product labels, clippings, department layouts, postcards, trade cards, and booklets. While some of these books have been placed in boxes, others are shelved unboxed. For each item, a brief description of the contents and inclusive dates are provided. Individual accession numbers for each item are also given to facilitate identification and retrieval.

The H.J. HEINZ COMPANY BUSINESS LEDGERS SERIES (2.4 cubic ft.) records activities from 1876 to 1944, and includes account books, building records, sales convention records, stock inventories, and a travelers register. A brief description of the contents and inclusive dates are provided for each ledger. Individual accession numbers are also given to facilitate identification and retrieval.

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Collection Details

Object ID: 53.41.0
Creator: H.J. Heinz Company 
Inclusive Dates: 1874-1990
Bulk Dates: 1900-1935
Size: 46.15 cubic ft. (66 boxes, 27 volumes, and 1 framed item)
Language: English

Collection Access & Use

Item Location: Not Currently On Exhibit

Access Restrictions: The collection is open for research.

Credit: From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Digitized Artifacts From This Collection

In many cases, not all artifacts have been digitized.
Contact us for more information about this collection.

Second Floor of H. J. Heinz Company Stables, Pittsburgh, Pennsylvania, circa 1910

  Details

Second Floor of H. J. Heinz Company Stables, Pittsburgh, Pennsylvania, circa 1910

View in our Collectionson thehenryford.org 

Artifact

Photographic print

Summary

The H.J. Heinz Company spared no expense when caring for its Percheron horses. The processed food manufacturer stabled horses on the second floor of a three-story "equine palace" in Pittsburgh. Grooms spread high-quality bedding, as this photograph shows, to help keep their charges clean between shifts hitched to Heinz delivery wagons.

Object ID

53.41.949

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

Second Floor of H. J. Heinz Company Stables, Pittsburgh, Pennsylvania, circa 1910

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H. J. Heinz Co. Employees, London, England, 1920

  Details

H. J. Heinz Co. Employees, London, England, 1920

View in our Collectionson thehenryford.org 

Artifact

Photographic print

Summary

H.J. Heinz entered the manufactured food industry 1869. With a rapidly expanding line of high-quality products and a flair for marketing, the Heinz brand quickly became a household name. As the manufacturing operation grew, the company itself expanded, building branches and factories across the U.S. and internationally as well. This photograph shows the employees from Heinz's London branch in 1920.

Object ID

53.41.1122

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

H. J. Heinz Co. Employees, London, England, 1920

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  Details

Process Photograph of Heinz Employees Capping Bottles, circa 1910

  Details

Process Photograph of Heinz Employees Capping Bottles, circa 1910

View in our Collectionson thehenryford.org 

Artifact

Photographic print

Summary

Before complete mechanization of the manufacturing process, many tasks at the Heinz factory were done by hand. Photographs of this process were often taken and then modified for advertising and publications. Pictured here are employees capping bottles of Heinz ketchup.

Object ID

53.41.1740

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

Process Photograph of Heinz Employees Capping Bottles, circa 1910

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  Details

H. J. Heinz Co. Wagon with Painted Advertising, 1888-1896

  Details

H. J. Heinz Co. Wagon with Painted Advertising, 1888-1896

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Artifact

Photographic print

Summary

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly painted wagon, used for deliveries or sales calls, featured the keystone shape that consumers came to associate with Heinz. Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.

Object ID

92.0.68.7

Credit

From the Collections of The Henry Ford.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

H. J. Heinz Co. Wagon with Painted Advertising, 1888-1896

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  Details

H. J. Heinz Co. Pamphlet, "Home of the 57," circa 1910

  Details

H. J. Heinz Co. Pamphlet, "Home of the 57," circa 1910

View in our Collectionson thehenryford.org 

Artifact

Pamphlet

Date Made

circa 1910

Summary

The H.J. Heinz Company was one of the first in the manufactured food industry to open its factory for public tours. This pamphlet from 1910 is essentially a written version of the tour, meant for those who were unable to experience it first-hand. The pamphlet provides a brief company history and includes photographs and descriptions of the kitchens, all manufacturing departments, and special employee areas.

Object ID

53.41.1961

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

H. J. Heinz Co. Pamphlet, "Home of the 57," circa 1910

View in our Collectionson thehenryford.org 

What is The Henry Ford?

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  Details

H. J. Heinz Co. Pamphlet, "The Growth of a Great Industry," 1910

  Details

H. J. Heinz Co. Pamphlet, "The Growth of a Great Industry," 1910

View in our Collectionson thehenryford.org 

Artifact

Pamphlet

Date Made

1910

Summary

H.J. Heinz built his business from the ground up, skillfully employing his principles and ideals to create one of the most successful companies in the manufactured food industry. This book highlights the H.J. Heinz Company's history and emphasizes those principles of pure and clean practices as the driving force behind its success.

Object ID

53.41.2118

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

H. J. Heinz Co. Pamphlet, "The Growth of a Great Industry," 1910

View in our Collectionson thehenryford.org 

What is The Henry Ford?

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  Details

Illustration for Heinz Product Advertising, 1921

  Details

Illustration for Heinz Product Advertising, 1921

View in our Collectionson thehenryford.org 

Artifact

Drawing (Visual work)

Date Made

1921

Summary

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.

Place of Creation

United States 

Object ID

53.41.1810

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

Illustration for Heinz Product Advertising, 1921

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What is The Henry Ford?

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  Details

Streetcar Advertising Poster for Heinz Breakfast Wheat, "A New Treat in Wheat," 1933-1935

  Details

Streetcar Advertising Poster for Heinz Breakfast Wheat, "A New Treat in Wheat," 1933-1935

View in our Collectionson thehenryford.org 

Artifact

Poster

Date Made

1933-1935

Summary

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Breakfast Wheat, a hot cereal, to passengers riding a streetcar.

Object ID

53.41.420

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

Streetcar Advertising Poster for Heinz Breakfast Wheat, "A New Treat in Wheat," 1933-1935

View in our Collectionson thehenryford.org 

What is The Henry Ford?

The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.

VIEW CALENDAR

  Details

Catalog for the H.J. Heinz Co., "The 57 Varieties, Heinz Pure Foods and What They Are," circa 1916

  Details

Catalog for the H.J. Heinz Co., "The 57 Varieties, Heinz Pure Foods and What They Are," circa 1916

View in our Collectionson thehenryford.org 

Artifact

Trade catalog

Date Made

circa 1916

Summary

From humble beginnings exclusively producing horseradish in 1869 to becoming a household name by the turn of the century, H.J. Heinz built his business on the values of purity, sanitation, and wholesomeness. This catalog from 1916 promotes Heinz's "57 varieties" of products -- a term coined by H.J. Heinz himself in 1892, despite offering more than 60 products at the time.

Object ID

53.41.1900

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Location

By Request in the Benson Ford Research Center

Get more details in Digital Collections at:

thehenryford.org

Catalog for the H.J. Heinz Co., "The 57 Varieties, Heinz Pure Foods and What They Are," circa 1916

View in our Collectionson thehenryford.org 

What is The Henry Ford?

The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.

VIEW CALENDAR

  Details