Streetcar Advertising Poster for Heinz Apple Butter, circa 1920
Add to SetSummary
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding in a streetcar.
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding in a streetcar.
Artifact
Poster
Subject Date
circa 1920
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.421
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Colored ink
Technique
Chromolithography
Printing (Process)
Color
Multicolored
Dimensions
Height: 9.75 in
Width: 19.75 in
Inscriptions
written on front: One of the Heinz Fifty Seven / Apple / Butter / Wholesome - Appetizing / A real Delicacy. written on back: Merchants are authorized to / refund full purchase money / when any package bearing / our name fails to give entire / satisfaction. / H. J. Heinz Co.
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
