Trade Card for Lydia E. Pinkham's Vegetable Compound, 1880-1889

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card (Advertising)

Date Made

1880-1889

Creators

Lydia E. Pinkham Medicine Company 

Browning, J. W. 

J.H. Bufford & Co. 

Place of Creation

United States, Massachusetts, Lynn 

United States, Connecticut, Windsor Locks 

United States, New York, New York 

Creator Notes

Product manufactured by Lydia E. Pinkham Medicine Company, Lynn Massachusetts and sold by J. W. Browning druggist of Windsor Locks, Connecticut. Card printed by J. H. Bufford & Co., New York, New York.

Collection Title

Trade Card Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.1450

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 4.625 in

Width: 3.25 in

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