Apperson Automobile Emblem, circa 1920
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Radiator emblem
Date Made
circa 1920
Creators
Apperson Brothers Automobile Company
Place of Creation
United States, Indiana, Kokomo
Creator Notes
Made for the Apperson Brothers Automobile Company, Kokomo, Indiana.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
86.129.142
Credit
From the Collections of The Henry Ford.
Material
Metal
Plate (Material)
Technique
Debossing
Plating (Metal coating)
Color
Silver (Color)
Dimensions
Height: 4.75 in
Width: 7.375 in
Thickness: 0.188 in
Inscriptions
Center of rabbit figure: APPERSON
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