McDonald's French Fry Packet, circa 1950s

Summary

The early success of McDonald's rested on a limited menu, cheap prices, and quick service. "Speedee," McDonald's original mascot, emphasized the quick service. This hamburger-headed chef, seen on this packaging, represented the fast food chain until replaced in the 1960s with the now familiar Ronald McDonald.

The early success of McDonald's rested on a limited menu, cheap prices, and quick service. "Speedee," McDonald's original mascot, emphasized the quick service. This hamburger-headed chef, seen on this packaging, represented the fast food chain until replaced in the 1960s with the now familiar Ronald McDonald.

Artifact

Packet (Container)

Date Made

1955-1959

Creators

McDonald's Corporation 

Place of Creation

United States, Illinois, Oak Brook 

Creator Notes

Made for McDonald's Corporation, Oak Brook, Illinois.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

88.93.9

Credit

From the Collections of The Henry Ford. Gift of McDonald's Corporation.

Material

Paper (Fiber product)

Color

White (Color)
Blue
Red

Dimensions

Height: 4.5 in

Width: 5 in

Inscriptions

Printed on front: MCDONALD'S / CUSTOM BUILT HAMBURGERS / COAST TO COAST

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