Trade Card for Loyal Soap, Allison Bros., 1860-1876

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

1860-1876

Subject Date

1860-1876

Creators

Allison Bros. 

Bingham & Dodd 

Place of Creation

United States, Connecticut, Middletown 

United States, Connecticut, Hartford 

Creator Notes

Advertised product manufactured by Allison Bros., Middletown, Connecticut. Card printed by Bingham & Dodd, Hartford, Connecticut.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.72

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 4.75 in

Width: 3 in

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