Trade Card for Gail Borden Eagle Brand Condensed Milk, New York Condensed Milk Co., 1896

Summary

Feeding infants tainted cow's milk was a common cause of infant mortality. In 1856, Gail Borden introduced Eagle Brand Condensed Milk to combat this. This product became so popular for soldiers during the Civil War that, by the end of the war, it had gained a reputation for being safe, wholesome, and nourishing -- a trusted food for infants and children.

Feeding infants tainted cow's milk was a common cause of infant mortality. In 1856, Gail Borden introduced Eagle Brand Condensed Milk to combat this. This product became so popular for soldiers during the Civil War that, by the end of the war, it had gained a reputation for being safe, wholesome, and nourishing -- a trusted food for infants and children.

Artifact

Trade card

Date Made

1896

Subject Date

circa 1896

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.1577

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Multicolored

Dimensions

Height: 5.25 in

Width: 3.5 in

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