1915 Baker Electrics Advertisement, "One-Half Ton Lighter . . . Not a Small Car"

Summary

The Baker Motor Vehicle Company advertised its light weight electric car in this 1915 ad. Similar advertisements touted the Baker electric vehicle as simple to use, reliable, clean, and elegantly styled -- qualities implied by this ad's artwork. By 1915, however, sales of "electrics" were in decline. Gasoline-powered vehicles with internal combustion engines were dominating the market.

The Baker Motor Vehicle Company advertised its light weight electric car in this 1915 ad. Similar advertisements touted the Baker electric vehicle as simple to use, reliable, clean, and elegantly styled -- qualities implied by this ad's artwork. By 1915, however, sales of "electrics" were in decline. Gasoline-powered vehicles with internal combustion engines were dominating the market.

Artifact

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Date Made

22 April 1915

Subject Date

22 April 1915

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.657.36

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in

Width: 9 in

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