1916 Baker, Rauch & Lang Advertisement, "Comfort . . . Recognized Everywhere as Society's Chosen Car"
Add to SetSummary
The Baker R&L Company, a merger of two electric vehicle companies, created this advertisement in 1916. Clearly aimed at well-to-do women, the ad touted the vehicle's "comfort." Ample room certainly meant comfort, but the ad's text reminded the reader of another meaning, "a wonderful operating simplicity." Many electric vehicle companies used this simplicity to target sales to society-conscious women.
The Baker R&L Company, a merger of two electric vehicle companies, created this advertisement in 1916. Clearly aimed at well-to-do women, the ad touted the vehicle's "comfort." Ample room certainly meant comfort, but the ad's text reminded the reader of another meaning, "a wonderful operating simplicity." Many electric vehicle companies used this simplicity to target sales to society-conscious women.
Artifact
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Date Made
March 1916
Subject Date
March 1916
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.657.43
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 14.25 in
Width: 9.875 in
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